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Wang Laoji Beverage
This project is a redesign for beverage packagings of Wang Laoji, a well-known herbal tea brand in China.Their products are characterized by healthy, fresh, and classic ingredients which can help relieve inflammation or internal heat.
My concept is to combine the bonds of people with the function of the beverage and to use different color to feature different flavor.
学校的市场插画课作业,要求画同一品牌的三个不同型号或口味的产品。做research时我发现王老吉除了大家熟知的凉茶之外还有酸梅汤和虫草饮,但市面上很少见,三款饮料的包装也不太统一,缺乏对于口味的视觉识别元素。因此我决定选择这个品牌做再设计,将“怕上火,喝王老吉”、酸梅汤的“解渴生津”以及虫草饮“养生提神”的概念与不同场景以及不同人物关系结合,试图给品牌增加一些人情和温度。
Sketches
Wang Laoji Classic Herbal Tea
Can Size: 310 ml
Media: Adobe Photoshop
Wang Laoji Osmanthus & Sour Plum Juice
Can Size: 310 ml
Media: Adobe Photoshop
Wang Laoji Cordyceps Sinensis Tea
Can Size: 310 ml
Media: Adobe Photoshop
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